Brand identity and web design services
for wellness and beauty brands.
The brand you’ve been trying to describe — finally designed.
A beautiful brand and a meaningful brand are not the same thing. Before we talk about your logo, color palette, or website, I uncover the story your brand is built on. That story becomes the foundation everything else is built around — and it’s why the result actually lasts.
With over 15 years of experience in brand identity and web design, I’ve worked with founders across the wellness and beauty space who came in knowing something was off — their visuals didn’t match the quality of what they were offering, or their brand felt borrowed instead of built. What they needed wasn’t a prettier logo. They needed a brand that finally told the truth about who they are.
That’s the work I do. And it starts long before anything is designed.
Brand Identity System
A complete visual identity built around your story.
Most designers start with aesthetics. I start with a story. Before a single design decision is made, I go deep — uncovering your values, your vision, and the people you’re here to serve. Everything I design comes from that foundation. The result is a brand identity that doesn’t just look good. It means something.
Who is this for:
Wellness and beauty founders launching a new brand, or businesses whose current visual identity no longer reflects who they’ve become.
WHAT’S INCLUDED
Brand strategy
Before anything is designed, we sit down and go deep. This is where I ask the questions most designers skip — about your values, your vision, your ideal client, and what makes your brand irreplaceable. Everything that follows is built on what we uncover here.
Logo suite
Your logo isn’t one file — it’s a family of marks designed to work across every context. The primary logo is your full brand statement, the secondary is a flexible variation for different layouts, and the submark is a compact version for small spaces like social profile photos, favicon, and packaging. Together they give you a cohesive, professional presence everywhere.
Color palette
Your colors are doing more work than you think — they communicate mood, attract the right clients, and set you apart before a single word is read. I select a palette that’s rooted in your brand story and provide clear guidelines on how and where to use each color, so your visuals stay consistent no matter who’s creating them.
Typography system
Typography is one of the most overlooked parts of a brand identity — and one of the most powerful. I select a type system that reflects your brand’s personality and pairs harmoniously across headlines, body copy, and accent text, with guidance on sizing, hierarchy, and usage so your brand always reads with intention.
Brand guidelines document
This is your brand’s rulebook — a clear, comprehensive reference document that captures everything we built together. It covers your logo usage, color palette, typography, patterns, and visual direction so that whether you’re handing assets to a printer, a social media manager, or a future designer, your brand stays consistent every single time.
Creative direction: social & marketing
Your brand identity needs to translate beyond the logo and into the content you create every day. I provide clear visual direction for your social media and marketing materials — including color application, typography in use, image style, and layout principles — so you always know how to show up on brand, even when you’re creating content yourself.
pricing starting at
$5500
Timeline: 4–5 weeks
50% deposit to begin · 50% on final delivery
Web Design
A site that converts — because it tells the right story in the right order.
A beautiful website that nobody books through is just an expensive brochure. I build WordPress websites designed around your client’s journey — guiding them from curious to convinced, and from convinced to booked. Strategy comes first, design comes second.
Who is this for:
Wellness and beauty founders who need a website that attracts their ideal clients and makes it easy for them to say yes. Requires an existing brand identity.
This package requires an existing brand identity — logo, colors, and typography — to build from. If you’re starting from scratch, the Full Brand & Web package was made for you.
WHAT’S INCLUDED
Website strategy + Wireframe
A beautiful website that isn’t built around a strategy is just a digital brochure. Before any design begins, I map out the full page structure/wireframe — what goes where, in what order, and why — so every section is intentionally guiding your visitor toward one thing: taking action. This is the work that turns a pretty site into one that actually converts.
Content brief & copywriting guidance
You know your brand better than anyone — you just need a clear framework for getting it onto the page. Before the build begins, I will provide you with a page-by-page content brief that tells you exactly what to write for each section, how long it should be, and what it needs to accomplish. No blank page paralysis, no guessing.
Custom WordPress design
Every site I build is designed from scratch around your brand — no off-the-shelf templates, no drag-and-drop shortcuts that limit what’s possible. Built on WordPress, your site is fully customizable, easy for you to manage after handoff, and designed to grow with your business.
Mobile optimization
More than half of your visitors will find you on their phone first. Every site I build is designed and tested across mobile, tablet, and desktop so your brand looks intentional and your content reads clearly — no matter what device your ideal client is holding.
Basic integrations setup
I’ll connect the tools your business runs on directly into your site — whether that’s a Calendly booking widget so clients can schedule a call, a WPForms inquiry or contact form, or a basic WooCommerce payment setup. One integration is included in the base scope; additional integrations are quoted separately based on complexity.
Plugin subscriptions and third-party tool fees are the client’s responsibility. I’ll recommend the right tools and guide you through setup — you own the accounts.
On-page SEO setup
At launch, I configure the foundational SEO elements that help Google understand who you are and who you serve. This includes meta titles and descriptions for every page, image alt text, clean URL structure, and proper heading hierarchy — everything set up correctly from day one so your site is search-ready the moment it goes live.
Post Launch Support
The 30 days after your site launches are when the small things surface — a spacing issue on a specific device, a link that needs updating, a question about how to edit a section. I stay available for minor fixes and questions during this window so you can launch with confidence knowing I’m still in your corner.
pricing starting at
$5500
Timeline: 4–5 weeks
50% deposit to begin · 50% on final delivery
Full Brand Identity & Web Design
Your entire brand presence, built from scratch — together.
When your brand identity and website are designed by the same person in the same engagement, the story stays intact from concept to launch. The colors, the typography, the voice, the layout — everything speaks the same language because it was all built from the same foundation. This is the most complete result I can deliver, and the one I recommend most often.
Who is this for:
Wellness and beauty founders who want their brand identity and website built as one cohesive system. No translation loss. No ‘close enough’ moments. Just a brand that’s fully, completely yours.
WHAT’S INCLUDED
Brand Identity System
- Brand strategy and story excavation session
- Logo suite — primary, secondary, and submark
- Color palette with usage guidelines
- Typography system
- Brand guidelines document
- Creative direction for social and marketing
Web Design
- Website strategy & Wireframe
- Content brief and copywriting guidance
- Custom WordPress design
- Mobile optimization
- Basic integrations setup (one integration included)
- On-page SEO setup at launch
- Post-launch support
Plugin subscriptions and third-party tool fees are the client’s responsibility. I’ll recommend the right tools and guide you through setup — you own the accounts.
pricing starting at
$10,500
Timeline: 8–10 weeks
50% deposit to begin · 50% on final delivery
Payment plans available — ask on the discovery call.
Add ons
Need something specific?
The packages above cover the most common engagements. If you need something beyond the standard scope, here’s what I also offer:
- Packaging direction
- Additional website pages beyond the base scope
- Social media template kit
- Brand refresh — existing identity refined and elevated, not rebuilt from scratch
- Rush timeline — available on select projects, quoted individually
Not sure what you need? Let’s figure it out on the discovery call.
Every project is scoped individually on our discovery call. The investment shown is the starting point — final pricing depends on the scope, number of pages, and any add-ons we discuss together. I’ll always send a clear proposal before anything begins, so there are no surprises.
What to expect when we work together
Begin Your Journey: Submit Your Project Inquiry
Start by sharing a few details about your project through our brief inquiry form. I’ll personally review it, and you can expect a response within 24 business hours. Let’s bring your vision to life!”
Let's Chat: Schedule Your Discovery Call
A 30-minute call to talk about your brand, what you need, and whether we’re the right fit. No pitch — just an honest conversation.
Secure Your Spot: Receive Your Custom Proposal
If we decide to move forward, you’ll receive a clear proposal within 24 hours: scope, timeline, and investment. No guesswork.
50% deposit secures your spot in my schedule.
Not sure which service is right for your wellness or beauty brand?
That’s exactly what the discovery call is for. We’ll talk through where you are, what you’re building, and which package — if any — is the right fit. No pressure, no pitch.
30 minutes. Free. No obligation.
© 2026 THE FAB DESIGNS LLC. | ALL RIGHTS RESERVED.