Brand Identity Design for Wellness & Beauty Founders Who Are Done with Generic.
I’m Fabienne — brand identity and web designer for wellness and beauty startups ready to build something that actually lasts. I don’t start with colors or fonts. I start with your story. Because when your brand is built on what’s true about you, every visual choice becomes obvious — and everything finally fits.
“it’s almost like she knows exactly what you are seeking just off the first session with her. She is very diligent and precise with what she does. Perfection is an understatement”
“Fab is a blessing to work with! During my Brand Strategy sessions with Fab, she helped me look within to connect with my clients, and she’s taught me so much about myself as a brand”
“Very professional, great communication. She educated me on so much and helped me understand the importance of my design investments.”
Sound Familiar?
- You’ve updated your colors and fonts more than once, but something still feels… off.
- You’re incredible at what you do — but your brand identity doesn’t show it yet.
- Every designer you’ve found jumped straight to mockups without asking what your brand actually stands for.
- You’re ready to attract premium wellness clients, but your visuals are holding you back.
- You know what you want your brand to feel like — you just can’t figure out how to get there.
That’s exactly where I come in.
Brand identity and web design services built for beauty & wellness founders
Brand Identity System
A complete visual identity for your wellness or beauty brand — logo suite, color palette, typography, and brand guidelines — built from your story outward. No templates. No guessing.
starting from $3,500
Web Design
A website that doesn’t just look beautiful — it guides your visitors toward booking, buying, or believing in you. Built on WordPress, optimized for conversion.
starting from $3,500
Full Brand & Web Design
Your brand identity and website, designed together as one cohesive system. For wellness and beauty founders who are ready to go all in — and want everything to match.
starting from $6,500
Not sure where your brand stands?
Start with the From Idea to Income Clarity Call.
Before you invest in a full brand identity or website, you need to know exactly where you are — and where you’re going. This focused 60-minute 1:1 session is designed for women founders in the beauty and wellness space who need honest, strategic brand direction before taking their next step.
In one hour together, I’ll help you get clear on your brand positioning, your visual direction, and your most important next move. You’ll leave with a custom action plan delivered within 24 hours — not just ideas, but a real roadmap.
This is not a discovery call. This is a working session.
What’s included at a glance:
- Pre-session intake form so we hit the ground running
- 60-minute 1:1 virtual brand strategy session
- Custom action plan delivered within 24 hours
- 48-hour follow-up email support after your session
Not ready for a full project yet? This is exactly where to start.
From story to identity — the work.
How I build brand identities for wellness and beauty founders.
Step 1. Uncover
I start where most designers never go: your story. Through deep discovery, I excavate the values, vision, and audience behind your wellness or beauty brand. This is the work that makes everything else true.
Step 2. Design
With your story as the blueprint, I translate everything we uncovered into a visual brand identity that feels unmistakably, irreplaceably you. No templates. No off-the-shelf solutions.
Step 1. Uncover
You receive a complete brand identity system — ready to show up beautifully everywhere. Fonts, colors, logos, website. Everything working together, finally.
Brands that found their voice.
This is what story-first brand identity design looks like.
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Meet Fabienne
The designer who starts with your story and ends with a brand that finally feels like you.
I’m Fabienne — brand identity and web designer for wellness and beauty startups. With over 15 years in the design industry, I’ve built a practice around one belief: before you design anything, you have to understand everything.
That means I start with your story — your values, your vision, the people you’re here to serve. I treat branding like archaeology: uncovering what’s already true about your brand, then making it visible. The result is a visual identity that doesn’t just look good — it means something.
Ready to build a brand identity
that finally feels like you?
If you’re a wellness or beauty founder who’s been waiting for the right designer — someone who starts with your story, not a template — let’s talk. Your free 30-minute discovery call is the first step.
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