I’m Fabienne — brand identity designer for wellness and beauty founders.
I treat branding like archaeology — and that changes everything.
Most designers start with aesthetics. I start with story. Before we ever open a design file, I dig deeper — into your values, your vision, the people you’re here to serve, and what you want them to feel the moment they encounter your brand. That’s the archaeology part. And it’s the work that turns a pretty logo into a brand identity that actually means something.
The moment that changed everything.
I’ve spent over 15 years in design, and the moment that changed everything for me, was sitting across from a founder who had built something genuinely exceptional — a wellness brand with real soul, real craft, real intention — and watching her apologize for her logo. She knew something was off. She just didn’t know how to fix it.
That moment clarified everything. The work I do isn’t about making things pretty. It’s about closing the gap between the quality of what a founder is building and how the world gets to see it. Because when those two things don’t match, it costs you — in clients, in confidence, in momentum. And that’s a gap I know exactly how to close.
Since then I’ve brought that same conviction to every project — from leading brand work at Conair Corporation across their beauty and wellness portfolio, to driving the full rebrand at CEFALY Technologies, to building visual identities for independent founders at L’union Suite Media Group. The scale changes. The belief doesn’t.
My Approach
Why story-first brand identity design works.
Most founders come to me after working with a designer who skipped the most important step. Here’s what I do instead — and why it produces a different result.
1. Uncover
Before anything is designed, I ask the questions most designers never ask. Who are you really building this for? What do you want your brand to make people feel? What makes you irreplaceable in your space? This discovery process is where the real work happens — and it’s what everything else is built on.
2. Design
With your story as the blueprint, I translate everything we uncovered into a visual brand identity — logo, color, typography, and guidelines — that feels unmistakably, irreplaceably you. No templates. No guessing. No ‘close enough.
3. Launch
You walk away with a complete brand identity system and the confidence to show up consistently everywhere — from your website to your packaging to your social media. Everything working together, finally.
Credentials
15+ years. Real brands. Real results.
15+ years of professional brand identity and graphic design experience
Brand design across Conair Corporation’s beauty and wellness portfolio
Full corporate rebrand at CEFALY Technologies
Brand identity and visual direction at L’union Suite Media Group
Specialist in wellness and beauty brand identity — founder of the FAB Method
Based in the US — working with founders globally
Who I do my best work with
I work with wellness and beauty founders, startups, small businesses, and non-profits who are ready to invest in a brand identity that finally reflects the quality of what they do.
You might be launching something new and want to build it on the right foundation from day one. Or you’ve been in business for a while and your brand has never quite caught up to who you’ve become. Either way — you’re done with generic. You’re ready for something that’s genuinely, recognizably yours.
If you’ve been nodding along while reading this page, we’re probably a great fit.
I had the pleasure of working with Fab on multiple occasions for multiple projects. All of the sessions were not only a breeze but successful with the help of her branding strategies. Fab makes each session knowledgable by providing insights into how each tool may assist with the ideas that I would like implemented in the services. Her execution has exceeded my expectations, it’s almost like she knows exactly what you are seeking just off the first session with her. She is very diligent and precise with what she does. Perfection is an understatement for Fab Designs.
Let’s build a brand identity worth talking about.
If you’re a wellness or beauty founder who’s ready to stop apologizing for your brand and start showing up with the confidence your business deserves — I’m ready when you are. Your free 30-minute discovery call is the first step.
© 2026 THE FAB DESIGNS LLC. | ALL RIGHTS RESERVED.